Yacine Bensalem Of In Situ and Partners On Five Things You Need To Create A Highly Successful…

Thank you for joining us today! Can you share the story of what led you to pursue a career in commercial design?

In 2011, while navigating a career transition, I had the privilege of meeting Alain Hivelin, the legendary chairman of Balmain Paris, who played a pivotal role in revitalizing the brand. He entrusted me with designing his office, and the results exceeded his expectations. Pleased with my work, he commissioned us to create Balmain’s first boutique in Hong Kong, located in the prestigious Gateway Arcade in Tsim Sha Tsui. The boutique’s success marked the beginning of a lasting collaboration, leading to our involvement in designing numerous Balmain boutiques worldwide and, later, the worldwide boutique design concept for Pierre Balmain. This opportunity paved the way for numerous projects across commercial design, spanning fashion, beauty, food, wine, and beyond.

What’s the most interesting or amusing experience you’ve had in your career so far, and what lesson did you learn from it?

During the Covid pandemic, we were instrumental in developing various international projects. By collaborating remotely with local partners and embracing new technologies, we ensured their success, proving that great design can be achieved without…